Social

As part of my Advertising Creative Direction course, I was tasked with developing a social media campaign to promote a brand contest. I selected High Noon and created mock TikTok, Instagram, and Facebook accounts, tailoring content to each platform while maintaining a cohesive campaign identity.

The campaign centered around a contest designed to maximize audience engagement. Each platform featured a unique photo or video accompanied by clear entry instructions, including following the brand's social media accounts, sharing a photo or video, using designated campaign hashtags, and tagging the brand in the caption. The objective was to create an engaging campaign that encouraged participation while comparing how different social media platforms could drive audience interaction and increase brand awareness.