Package Design

As part of my Advertising Creative Direction course, I was tasked with creating a complete package design for a new product. I chose to develop a healthier juice brand, beginning with research on fruits that offered the greatest nutritional benefits while containing lower amounts of natural sugar. This research informed both the product concept and the ingredients featured in the final design.

Using Adobe Photoshop and Illustrator, I created a custom brand identity, combining vibrant fruit imagery with a clean, modern package design that reflected the product's focus on health and wellness. I carefully selected typography, colors, and graphic elements to appeal to health-conscious consumers while ensuring the packaging remained visually engaging and easy to recognize on a store shelf. This project strengthened my skills in branding, package design, consumer research, and creating cohesive visual identities from concept through final execution.